Elevate Your Brand with Strategy & Style
A mid-tier identity package designed to refine your visuals and clarify your message
Branding Essentials is built for growing businesses, creative professionals, and personal brands ready to move beyond the basics. This package offers a deeper level of strategy and refinement, making it ideal for those who already have a presence but want to elevate their visuals, clarify their messaging, and create a more cohesive brand experience. Whether you're preparing for a website redesign, launching a new offer, or expanding your audience, Essentials helps you show up with confidence and clarity.
Package Overview
What you'll receive with the Branding Essentials Package:
Primary Logo + 1 Variation
This includes your main brand mark, custom-designed to reflect your voice and visual style. You’ll also receive one alternate version that works well in flexible spaces like social media profiles, packaging, or small-scale formats
Color Palette
A curated set of brand colors chosen to support consistency and evoke the right mood. You’ll receive hex codes and guidance on how to use each color across digital and print platforms.
Font Pairings
Two to three complementary typefaces selected to match your brand’s tone and ensure readability. I’ll provide recommendations for how to use them in headlines, body text, and calls to action.
Business Card Design
A clean, intentional business card design that aligns with your brand visuals and messaging. You’ll receive a print-ready file with layout options for single- or double-sided use, plus guidance on how to customize it for future team members.
Social Media Templates
A set of 4 branded templates for Instagram and/or Facebook, designed to help you show up consistently and confidently online. These include a mix of post types, such as quotes, announcements, and promotional graphics, tailored to your brand’s style and audience.
Brand Style Sheet
A one-page PDF reference guide that brings together your logo, colors, fonts, and usage tips. This document helps you maintain a cohesive brand presence whether you’re designing a social post or briefing a collaborator.
2 Rounds of Revisions
After the initial concept is delivered, you’ll have an opportunity to request changes to your brand identity design. This round ensures the final result feels aligned with your vision while keeping the design process focused and efficient.
See How This Package Comes To Life
Explore a recent project built with this exact structure
Project Details
Pricing
The Branding Essentials package starts at $1,750. A 50% deposit is required to reserve your project and begin design work. This cost includes all core brand elements, messaging support, and 2 rounds of revisions.
Timeline
Most Branding Essentials packages are completed within 3–4 weeks of booking. This allows time for discovery, design development, messaging refinement, and revisions.
Is This Package Right for You?
This package is a great fit if you're:
Preparing for a website or product launch
Refining your brand’s voice and visual identity
Expanding your audience or service offerings
A coach, consultant, or real estate professional
A creative with an existing brand seeking polish and cohesion
The Process
Questions You May Have
Can I customize a package?
Yes. While each package has a defined structure, I’m happy to adjust certain elements to better fit your goals. If you need something slightly different, such as an extra logo variation or a specific file format, just let me know during the inquiry process.
What if I need additional collateral?
Branding Basics focuses on foundational elements, but I do offer add-ons like business cards, social media templates, or packaging mockups. These can be quoted separately based on your needs.
Do you offer payment plans?
Yes. I understand that investing in your brand is a big step, and I want it to feel accessible. Payment plans are available upon request. Just mention it in your inquiry form and I’ll walk you through the options.
What’s included in the messaging guide?
The mini messaging guide includes tone of voice notes, brand adjectives, sample phrases, and messaging pillars. It’s designed to help you write with clarity and consistency across platforms.
What happens if I want more than two round of revisions?
Two rounds of refinements are included in this package. If you’d like additional changes beyond that, I offer extra revision rounds at $80 each. I’ll send over a Branding Revision Form for you to fill out so that everything stays clear and focused.
