Launch with Clarity & Confidence
A brand identity package designed to reflect your voice and support your goals
Branding Basics is built for entrepreneurs, creatives, and early-stage businesses who want to show up professionally without getting lost in the details. This package gives you the foundational tools to create a consistent, intentional brand presence across platforms. Whether you’re launching a new offer, building your first website, or refining your visual identity, this is a strategic starting point that sets you up for growth.
Package Overview
What you'll receive with the Branding Basics Package:
Primary Logo + 1 Variation
This includes your main brand mark, custom-designed to reflect your voice and visual style. You’ll also receive one alternate version that works well in flexible spaces like social media profiles, packaging, or small-scale formats
Color Palette
A curated set of brand colors chosen to support consistency and evoke the right mood. You’ll receive hex codes and guidance on how to use each color across digital and print platforms.
Font Pairings
Two to three complementary typefaces selected to match your brand’s tone and ensure readability. I’ll provide recommendations for how to use them in headlines, body text, and calls to action.
Brand Style Sheet
A one-page PDF reference guide that brings together your logo, colors, fonts, and usage tips. This document helps you maintain a cohesive brand presence whether you’re designing a social post or briefing a collaborator.
1 Round of Revisions
After the initial concept is delivered, you’ll have an opportunity to request changes to your brand identity design. This round ensures the final result feels aligned with your vision while keeping the process focused and efficient.
See How This Package Comes To Life
Explore a recent project built with this exact structure
Project Details
Pricing
The Branding Basics package starts at $1,200. A 50% deposit is required to reserve your project and begin the design work. This cost covers all core brand elements and one round of revisions to make sure your final identity feels aligned and ready to use.
Timeline
Most Branding Basics packages are completed within 2-3 weeks of the initial contact submission. This allows time for discovery, design development, and one round of revisions.
Is This Package Right for You?
This package is a great fit if you’re:
Launching your first offer, service, or business
Building your online presence from scratch
Selling on Etsy, Shopify, or similar platforms
In the early growth phase and need brand visuals
The Process
Questions You May Have
Can I customize a package?
Yes. While each package has a defined structure, I’m happy to adjust certain elements to better fit your goals. If you need something slightly different, such as an extra logo variation or a specific file format, just let me know during the inquiry process.
What if I need additional collateral?
Branding Basics focuses on foundational elements, but I do offer add-ons like business cards, social media templates, or packaging mockups. These can be quoted separately based on your needs.
Do you offer payment plans?
Yes. I understand that investing in your brand is a big step, and I want it to feel accessible. Payment plans are available upon request. Just mention it in your inquiry form and I’ll walk you through the options.
What’s the difference between a style sheet and a brand guide?
A brand style sheet is a one-page reference that includes your logo, colors, fonts, and basic usage tips. It’s perfect for small teams or solo entrepreneurs who need a quick, clear guide. A full brand guide is more in-depth and typically includes messaging, tone of voice, photography direction, and extended usage rules, offered in my larger packages.
What happens if I want more than one round of revisions?
One round of refinements is included in this package. If you’d like additional changes beyond that, I offer extra revision rounds at $80 each. I’ll send over a Branding Revision Form for you to fill out so that everything stays clear and focused.
